Velvet Room began December 2025 as a limited run popup on Park City’s Main Street. An experiment in atmosphere, intimacy, and elevated nightlife. What followed exceeded every expectation.

In a matter of nights, Velvet Room became something more than a room. A gathering place. A signal. A community of people who recognize quality when they feel it.

The response has been so extraordinary that plans are already underway for what comes next. A permanent home. Expanded experiences. Deeper programming. And a broader vision that reaches well beyond our velvet walls.

If you are seeing this, perhaps you are already written into our first chapter. Or perhaps you will be written into the next.

Velvet Room is evolving. What exists today will not remain static. The intimacy. The service. The access. The feeling of belonging to something before everyone else takes notice.

Our future includes more space, more rooms, more ways to gather, more community, and more moments worth showing up for. We will continue to welcome the public to experience parts of our evolution. For those who are already inside our story, who showed up early, who understood what this place was becoming before it was fully formed, and who now hold Golden Keys, access will be unlimited.

Founding members will always hold a distinct place in the Velvet Room story. Early membership carries advantages that will not be available once our next chapter is formally announced. Some doors only open once.

If Velvet Room already feels like somewhere you belong, you are exactly who we are building this for. We are extending limited, private invitations to join us now, before our plans are unveiled more broadly.

For updates on the future of Velvet Room or to be considered for membership, please fill out this form and tell us a bit about yourself. Our team will be in touch about opportunities and the potential to unlock them.